Summary
Counter top units (CTU) have a smaller foot print so they are easier to display in smaller areas like at the till point, pharmacy dispensary counters, customer care counters, etc.
Benefits of Counter Top Unit (CTU) and Till Point Unit (TPU)
- The positioning is the CTU and TPU is designed to create impulse purchases and disrupt the shopper in unexpected places.
- They are ideal for product promotions, seasonal campaigns and smaller shelf facing items.
- They can be designed as a single shelf unit or have a number of shelves of varying heights.
- High visibility of product to increase sales.
- Maximise brand impact at point of purchase or decision making.
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