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Summary
A free standing unit is exactly that – a stand alone unit, set apart from the primary/home shelf where products are traditionally housed.
Benefits of a Free Standing Unit
- Fully customisable within the guidelines of the retailer within which the FSU is placed.
- Compact but sturdy, FSUs ensure visibility of your product for the duration of a campaign.
- FSUs disrupt shoppers in a place where your product is not expected, thereby attracting customer attention.
- Size of FSUs creates significant branding and messaging opportunities.
- High visibility for brand.
- FSUs are designed to be easily assembled and disassembled.
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