Summary

Parasite units are smaller units that house product that can be positioned away from the primary/home shelf in order to create awareness of a product, outside of the traditional product area, eg. placing a parasite unit with allergy products in the aisle where tissues are sold. 

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Benefits of Parasite Unit

• The parasite unit allows for various placements of product in a single store.
• Cross selling – placing products that would often be bought together in close proximity to each other.
• Ideal for higher positioning of products where the primary/home shelf is low to the ground.
• Increases impulse sales.
• Can be supplied pre-packed with product thereby increasing ease of use for retailer or merchandiser.

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